Some Reasons That Netflix Community Features Suck
This post is a rant against the Netflix "Friends" feature... I mean the "Community" feature... I mean the "Friends & Community" feature. Have they changed the name again yet? I guess that Netflix is trying to be all "Web 2.0" and "social" but their services in this regard just plain suck. Netflix must be making some money; can't they hire somebody with some clue about building a Web community?If you want the short version of the rant, it's "Let Me Customize What Information I Get!" Here's the longer version, with a diagram to illustrate:
1. The "Let your friends know what you thought about" section. This tool allows me to leave notes to specific friends and tell them what I thought of a movie. It occupies the most prominent (top left) position on the page.
But, I've already submitted a "review" of this movie, in which I shared what I thought about it. Why don't my friends just have access to that review? Why do I have to submit a separate "note" for my friends? And if I choose not to do so (preferring instead to submit just the single review for anyone to read), why can't I get rid of this "Let your friends know" box? Annoying!
2. The "Your friends' activity" section. This is really what I am most interested in - what movies are my friends queueing, watching, rating. However, I am only allowed to see the most recent 10 entries here - why is that? Why can't I see all of them? Why can't I get this information in an RSS feed? I'd like to see links to all of my friends and a QUICK way to get to their movies. This tiny snippet of friends' activities is IRRITATING!
3. A display of three movies that "my friends loved" and three that "my friends hated." My friends often have different tastes in movies, and my tastes are often different from theirs. How useful is this section? Not Very Useful. Maybe if I knew how it was being calculated, I'd like it better - like if it displayed the average rating of my friends or something. But as it is, like all the other parts of this page, Netflix just tells me to trust their calculations and sit back and consume what they decide I should see.
4. Latest Member Reviews... a constantly scrolling set of reviews from random jackoffs across the country. Great. Like I give a rat's ass what FuBar999 (who rates movies 20% similar to me) thought about their latest rental. Can I customize this section, to only show people with similar histories? Nope. Can I have it just show my friends? Nope! Can I remove the section altogether? Nope! Just keep reading reviews you don't care about, Scott, that's the Netflix way!
5. Members' Top 10 Lists. Again, why would I spend my time browsing "top ten" lists from random Netflix subscribers?? I have seen enough reviews and comments and lists on various sites to know that most of them are crap. Again, can I filter these in any way? Nope! Just swallow what Netflix spoons out! Your preferences, O valued subscriber, are irrelavent to us. GRRR!
6. Friends' Quiz. Which movie did my friend and Roger Ebert disagree about? WTF? Who freaking cares? I disagre with my friends on movies about 50% of the time, and I disagree with Roger Ebert about 50% of the time. I don't care about how well my friend aligns with Ebert. Can I remove this section? Ha! Keep dreaming.
7. Unique in [my town]. What does this even mean? Unique? My town is the only place these are rented? I doubt it. And again, why should I care what random people in my town are renting? And why these four movies? Netflix just vomits up all this random information that is 99% uninteresting to me, and gives me no options to customize it or remove it from my page.
8. Members With Similar Tastes to You. In theory, I find this a bit interesting. In practice, though, it fails to impress. I don't think I've ever seen a rating higher than about 75%; am I that unusual in my tastes? Of course, clicking a user here just gives you a long list of "favorite genres". You look for a minute or two, and then close the page.
OK, that's it for now. I've got to go calm down. I really like Netflix overall, mainly for the convenience of choosing, receiving and returning movies. But their website is a complete pain in the ass, and you'd think that it would be a more enjoyable experience. Do you agree? Disagree? Leave a comment.



